How The Hallmark Channel Conquered Christmas TV And Became A Cable Powerhouse

“Since 2011, from late October to January, Hallmark has broadcast Christmas movies nearly twenty-four hours a day, seven days a week. … During this year’s holiday season, the programming, called Countdown to Christmas, has made Hallmark the No. 1 cable network among women between the ages of twenty-five and fifty-four, and, in some prime-time slots, No. 1 in households and total viewers. Last year, seventy-two million people watched Countdown to Christmas.” Sarah Larson looks into the secrets of Hallmark’s success. – The New Yorker

from ArtsJournal https://ift.tt/38Ox3Q9